|

by John Conley
One
day you’re working for
a Global 2000 corporation,
the next day—Poof!—you’re
working for an outsourcing service
provider.
Beyond the different name on the pay stub, not much else
seems different. The work is similar, you have the same colleagues
and you’re sitting at the same desk. Welcome to the “liftout” employment
model followed by many large outsourcing arrangements.
In the last three years, several stunning outsourcing agreements
between very large corporations and outsourcing service providers
have included a provision for transferring most of the
outsourcer’s administrative staff to the ranks of the
service provider. In the blink of an eye, hundreds of employees
switch employers, though the work they do arguably remains
the same.
But there are subtle professional ramifications to the lift-out
model that affect career prospects, income and job satisfaction,
experts contend.
The career reverberations also extend to the employees who
are not, as it were, lifted out. As more companies engage
outsourcing service providers to handle transactional and
administrative functions formerly performed by in-house
staff in human relations, information technology and finance & accounting,
the higher level staff left behind is expected to provide
more strategic value to senior management. But educators
argue many in this position may not have the skills necessary
to offer this value.
One thing is certain–the lift-out model poses the likelihood
of fewer corporate jobs involved in the functions now outsourced,
given the one-to-many service concepts at the heart of outsourcing. “There
is little question, at least in an HR context, that the majority
of HR jobs in the future will go
into an outsourced environment,” says Judy Coffee, national
practice leader for HR effectiveness at outsourcing service
provider Mellon HR Services in Chicago. “As time progresses,
however, fewer people will be needed,
given the economies of scale involved in the one-to-many promise
of outsourcing. A single person who handled functions for one
organization now handles several.”
Coffee says it would not be a long shot to imagine 50% fewer
jobs in HR in the next five to 10 years because of the benefits
of HR outsourcing.“
Over time, outsourcing service providers will be staffed appropriately
and they will no longer need to hire additional people as additional
clients are added to the roster,” she explains. “I
was speaking at a conference a few
weeks ago and said to the attendees, ‘
five years from now half of you won’t be here.’“
Lift-out Left-over
Major outsourcing agreements in which the employee-lift out
model is practiced may have reached the saturation point. Once
a large outsourcing provider like Aon Consulting takes
on a large portion of the HR staff from its initial HR outsourcing
client–AT&T–there is less need to continue
to lift out the staffs of future clients. More than 400 people
in HR at AT&T made the switch to Aon last year.
The AT&T-Aon pact is one of about a dozen similar outsourcing
agreements that followed the employee lift-out model. In
February, outsourcing service provider Accenture announced
a joint venture with BC Hydro, a British Columbia-based utility,
involving the lift-out of some 1,500 BC Hydro employees.
BC Hydro is the first customer of Accenture Business Services
of British Columbia, outsourcing customer services, IT and
HR services, financial systems, purchasing, and building
and office services to the new service provider.
Accenture
earlier cut an outsourcing deal with BT PLC, the giant London–based
telecommunications company, calling for 1,100 BT employees
to become employees of Accenture HR Services. At one time
BT’s HR staff spanned some 14,500 employees. Today,
roughly 500 are left.
Much of the same occurred at technology
company Motorola Inc. More than 650 HR employees moved over
to service provider ACS to populate the latter’s new
ACS Global HR Solutions organization. Ditto Bank of America,
which sent some 600 employees over to outsourcing service
provider Exult, Inc., in its $1.7 billion contract for HR
outsourcing services.
These massive shifts of employees have
their pros and cons. When employees transition from the traditional
corporate world to the service world, the workload typically
gets tougher, says Christine Ferrusi Ross, senior analyst
at Cambridge, Ma.-based research firm Forrester Research. “Outsourcing
presupposes that functions were being performed less efficiently
by the corporation, and with efficiency comes more workload.”
Whether the job is more or less interesting at an outsourcing
service provider depends on the individual. “Some
people just want to do what they did before, running the
mainframe or processing payroll checks,” Ferrusi Ross
says. “They may not be interested in going beyond that.
For other people, however, the servicing of multiple clients
as opposed to a single corporate master has great appeal.”
Most
who have made the switch would agree, according to surveys
undertaken by Stamford, Ct.-based research firm Meta Group. “About
50% to 60% of individuals who move over to the vendor side
say they are happier,” says Dean Davison, Meta Group
vice president. “Typically, they find that working
for an IT outsourcing company or an HR outsourcing company
when they are technologists or HR professionals enhances
their career opportunities.”
He explains: “If
I’m a tech guy working at DuPont or J.P. Morgan, I’m
pretty limited in my career choices. The chances of moving
from IT to another area are slim. But if I go to IBM or EDS,
now I can be an IT person and maybe a marketing person or
sales person or even a division leader, moving around to
different parts of the company relatively unimpeded by my
particular career specialty.”
Outsourcing service providers “by
and large have learned how to make these new employees happy,
acclimating them to the new culture, giving them various
career paths and not sticking them into grunt roles,” Davison
adds. “The employee satisfaction surveys we’ve
done indicate fairly high satisfaction levels. For those
who learn technical skills, whether it’s IT functions
or HR functions, working in a company whose whole mission
is
to provide that particular function, they find they have
a more robust career than they would have had otherwise.”
Ferrusi
Ross concurs. “If I were an HR person, I’d want
to get acquired by a Hewitt or a Towers Perrin, where HR
is their thing, their reason for being,” she says. “You
are now closer to the core of what it is that generates revenue
for that business. Not to mention you’ve got a lot
more colleagues to talk to.”
In many respects, the
burgeoning outsourcing service industry offers career potential
that heretofore did not exist, says Prof. Ed Lawler, distinguished
professor of business at the Marshall School at the University
of Southern California in Los Angeles. “The technical
jobs available in the outsourcing industry may be quite attractive,
in the sense that you are now part of a function that is
a profit center for the organization and not, as in the traditional
corporate model, a cost center,” he explains. “When
you are part of the engine driving revenue as opposed to
incurring cost, the career potential frequently is higher.”
Diminishing Returns
The individuals who obtain lift-out opportunities
benefit by their early mover status. Unfortunately, many
lower level employees of late mover outsourcers are more
likely
to lose their jobs altogether. Even the higher level
employees who hang on and are asked to provide more strategic
value are vulnerable. “HR people aren’t typically
the people in an organization that senior management thinks
of as providing strategic service,” says Ferrusi Ross.“They’re
either invisible or you’re complaining about them.”
“In
HR, the traditional upward career path has been rising through
the ranks to run the HR department, starting from a position
where they largely did traditional administrative and transactional
tasks,“ says Prof. Lawler.
“However, these same
individuals may be ill-equipped educationally to provide
the strategic value companies seek. You’d need a pretty
good MBA to understand a business, and HR professionals typically
don’t follow that track. Even if they did seek graduate
work in HR, there would be few institutions offering it.
Sadly, the business schools are responding late to the outsourcing
phenomenon.”
Coffee seems to concur. “Ultimately
those who remain (post-outsourcing) may not be the right
people,” she says. “The right people will be
those coming out of business schools who have done a stint
in operations. These individuals will understand that HR
is an investment and not a cost. However, those who typically
stay behind after functions are outsourced don’t have
that view. They don’t have this competency because
they grew up in an environment where HR was a cost center
involving transactional and administrative functions. Suffice
it to say – there is a huge transformation going on
in this marketplace.”
|
 |
 |
| a |
|
|
|